CRM Data & Systems Specialist

Business units	Corporate/Marketing & Digital
Locations	Italy/Milan

Established in Pennsylvania in 1830, we call ourselves the “Original Outdoor Clothing Company”, having produced quality garments for outdoor enthusiasts for over 190 years. At Woolrich we continue the legacy of our heritage into our present and future by empowering life in the elements and bringing long lasting authenticity to new generations of consumers.
We now embrace an #OutdoorHeart style with a contemporary European design that speaks to the #UrbanSpirit, showing our customers that the test of all outdoor environments can be met with products built to last.

Your role:
As Woolrich’s CRM Data & Systems Specialist you will be responsible for the development and enhancement of the department’s analytical competencies, in support of a more regular and consistent sharing of customer knowledge throughout the organization. You will also be tasked with monitoring, upkeep and enhancement of our CRM platform (Hubspot) to ensure smooth processes and continuous optimization.
The role includes cross-functional work with other departments, from IT and Data Governance, to Retail and E-Commerce.

Your day to day:

Update the monthly suite of CRM reporting and share with relevant stakeholders in a timely manner (registration, NPS, loyalty, etc.)
Redact the weekly e-mail marketing reporting to present during dedicated meetings
Update the customer purchase behavior and customer profile analysis and presentation at least once per season to support decision-making for future seasons
Run explorative/spontaneous analyses to gain a better understanding of the client base or answer specific business questions, sharing results with the relevant stakeholders
Provide ad-hoc reporting on KPIs and other indicators as per Management requests
Work closely with data analysts from other functions, as well as the Data Governance team, to avoid silos and ensure well-rounded analyses and cross-fertilization of knowledge
Closely monitor the proper functioning and performance of all automated workflows and campaigns based in Hubspot, working with relevant stakeholders (IT, GroupM, Ecommerce) to adjust/rectify potential issues as quickly as possible
Suggest and implement new workflows, functionalities, optimizations on Hubspot to simplify existing processes or develop new ones, also based on requests from other departments
Monitor and maintain database health on a regular basis
Monitor and report on performance of all outreach activities, whether ongoing or one-time

Your skillset and background:

Degree in Management Engineering, Economics, Marketing or related
+1 years’ experience in similar roles with a strong focus on analytics and data crunch
Data-driven mindset and analytical abilities
Skilled in use of Excel or other data visualization/manipulation/reporting tools (ex. PowerBI)
Proficiency in CRM Systems (knowledge of Hubspot is a strong plus) with the capability to analyze large datasets and derive actionable insights
Strong communication skills and ability to work cross – department with different stakeholders
Strong adaptability and hands on approach
Keen attention to details to ensure data accuracy
Fluency in English

If this sounds like you and you would like to join a collaborative and challenging environment where working means loving what you do, going the extra-mile, and learning from others, then please apply with a CV in English: we’re looking forward to reviewing your application!

Woolrich is an equal opportunity employer, we encourage people with a diverse range of backgrounds to apply. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

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Business units	Corporate/Marketing & Digital
Locations	Italy/Milan